Privacy Policy
UtilityFare ("we," "us," or "our") operates the website located at https://utilityfare.com (the "Site") and provides digital advertising and marketing services (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or engage our Services.
By using our Site or Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this policy, please do not access the Site.
1. Information We Collect
We may collect information about you in a variety of ways, including:
- Personal Data: When you fill out a contact form, request an audit, or communicate with us, we collect personally identifiable information such as your name, email address, company name, and phone number.
- Usage Data: We automatically collect certain information when you visit the Site, including your IP address, browser type, pages visited, time spent on pages, and referring URLs.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect and store information about your interactions with our Site. You can control cookies through your browser settings.
- Advertising Data: When we manage advertising campaigns on your behalf, we may receive data from advertising platforms (such as TikTok, Meta, and Google) including campaign performance metrics, audience data, and conversion data.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, operate, and improve our Services
- To respond to inquiries and fulfill service requests
- To send you marketing and promotional communications (where permitted by law and with your consent where required)
- To analyze website usage and optimize user experience
- To comply with legal obligations
- To manage advertising campaigns on advertising platforms on your behalf
- To detect and prevent fraudulent or unauthorized activity
3. Sharing of Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
- Service Providers: We may share information with trusted third-party vendors who assist us in operating our website and providing our Services (e.g., email platforms, analytics tools, CRM software). These parties are contractually obligated to keep your information confidential.
- Advertising Platforms: To manage your campaigns, we access advertising platforms including TikTok for Business, Meta Ads Manager, and Google Ads. Your data may be shared with these platforms as necessary to manage your campaigns.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
4. Third-Party Advertising Platforms
Our Services involve managing advertising campaigns on third-party platforms including but not limited to:
- TikTok for Business (TikTok Ads)
- Meta Business Suite (Facebook and Instagram Ads)
- Google Ads
These platforms have their own privacy policies and data practices. We encourage you to review the privacy policies of these platforms. We act as a data processor on behalf of our clients when accessing these platforms, and our clients retain control over their advertising accounts and data.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.
6. Security of Your Information
We use commercially reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your information.
7. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- The right to access the personal information we hold about you
- The right to correct inaccurate personal information
- The right to request deletion of your personal information
- The right to opt out of marketing communications
- The right to data portability (where applicable)
To exercise any of these rights, please contact us at contact@utilityfare.com. We will respond to your request within 30 days.
8. California Privacy Rights (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion of your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To exercise your CCPA rights, contact us at contact@utilityfare.com.
9. Children's Privacy
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly.
10. Links to Third-Party Websites
Our Site may contain links to third-party websites. We have no control over the content, privacy policies, or practices of those sites and are not responsible for them. We encourage you to review the privacy policy of any website you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
UtilityFare
Armin Skrijelj
7901 4th St N Ste 300
St. Petersburg, FL 33702
Email: contact@utilityfare.com